Magnifying glass to help find the right buyers

What is an Ideal Customer/Client Profile for Outbound Sales?

Both unqualified and qualified buyers can enter an outbound sales process. Without a clear understanding of the verticals and personas you contact, you risk losing control over performance and creating inconsistent results. Who you target ultimately creates the success (or failure) of your sales outcomes. The solution is clarity: Target specific types of buyers for …

What is an Ideal Customer/Client Profile for Outbound Sales? Read More »