Cold email is more than keywords, personalization, and templates. Cold messaging for outbound sales is hard because your solution and outreach will generate different results based on market positioning, competitors, buyers, sales process, and more. While templates and formulas are a great way to start a cold email campaign, you’ll gain more control over your …
Cold email is popular for outbound sellers. Thousands of tips, resources, and templates have emerged in the space to make cold emailing accessible for everyone. Unfortunately, most great developments in the B2B sales and marketing space quickly get diluted by bad practices, misuse, and overemphasis on quantity and automation. While cold email was a …
Outbound selling is unpredictable. Outreach channels like cold email are flooded with endless solutions, conversations, bad actors, and everything in between. Even a high-performing outbound sales strategy will degrade as buyers, competitors, and environments evolve. To stay competitive, you need a way to keep your outreach relevant. The solution? Testing. With a repeatable process to …
Endless ways exist to start a cold email campaign. You can target a lead, find their email, and send a message in less than 10 minutes. However, generating consistent, measurable results with cold email is a different story. So many variables go into whether your emails resonate or bust. In addition, buyers receive more emails …
Hundreds of millions of emails every day never reach their target recipient. In the past, email deliverability was a matter of proper infrastructure setup, watching volume levels, and maintaining a healthy email list to prevent bounces, spam traps, and spam reports. However, today’s challenges are more complex: modern spam filtering is sophisticated and uses sending …
13 Steps to Cold Email Deliverability: How to Setup, Warm-Up, & Launch Read More »
Follow-up sales emails are an essential part of generating opportunities. A majority of buyers won’t immediately be in-market, so every sales touch you make should add value, showcase the problems you solve, and keep your brand top-of-mind. As buyers move from unaware to finding a solution, they’ll remember the relevant, compelling messages that influenced their …
What 1M+ Cold Email Replies Reveal About Sales Follow Ups Read More »
The best email messages out there can’t make an impact if they never end up in the inbox of their target recipients. Maintaining cold email deliverability used to be easy to achieve and it boiled down into simple best practices that companies could quickly learn. Today it’s a pitched battle against Internet Service Providers (ISPs) …
Like natural resources, outbound sales prospecting with a channel like cold email is dictated by the number and type of qualified buyers available to you. In less than 400 years, the American Buffalo population drastically dropped from 30M+ to hundreds because of how industry players approached the Buffalo hunting market. Without an understanding of how to …
Sometimes you’ll have the opportunity to close a deal by sending cold emails to a single person and getting their buy-in as the primary decision-maker. However, most sales involve multiple deal stakeholders across several departments, each with different needs, concerns, and points of view in the buying process. If you don’t have an understanding of …
Know the Deal Stakeholders in a Sale Before You Cold Email Read More »
Life is busy for buyers. Decision-makers often receive more outbound messages than they can process in a day, which makes it hard for sellers to earn their valuable time. In fact, TopoHQ found it takes an average of 18 dials to connect with a buyer for the first time using an outbound sales channel like …
How to Send Follow Up Sales Emails Without Being Annoying Read More »